Pakistan Ecommerce News

According to Pakistan E-commerce news, in January 2000, over 110 million people have internet access there compared to 279 million the world over.  Nevertheless, Pakistan can make good use of this opportunity with proper planning and execution. To begin with, let us focus on the domestic front before going all out for the global market.
Greater sales and inventory efficiency maybe possible through the increased interaction with prospective customers that electronic commerce can afford. One to one marketing becomes possible on massive and global scale.

Active and alert supplier will also benefit from the new structure of product and service distribution likely to results from electronic commerce. With conventional distribution, a manufacturer must reply to wholesalers and retailers to serve customers in large volumes. E-commerce's automated customer’s self-service capabilities can eliminate the need for these intermediaries .The manufacturer no longer has to share profit with others. In addition, the manufacturer gains direct contact with consumers that can facilitate future sales.

Electronic commerce connects manufacturers directly to consumers. The consumer gets product information directly from the ultimate source. The manufacturer can get customer preferences and needs directly from the ultimate source. Each consumer's physical location no longer determines whom the consumer’s contacts to purchase a product. It can be concluded that there is a lot of scope of e- commerce in Pakistan, and most companies are eager to going to the digital world, but at present due to absence of any policy framework and limited internet market, companies are holding their plans to start e-business until clouds of barriers as discussed are disappeared.